Hi there! I'm Lucas Balzer.
I help businesses across multiple verticals to achieve their goals. What goals? Well, whatever they see on their own horizon.
Here are some projects my clients have brought to me
But don't take my word for it
Lucas has been an indispensable partner in helping to create and grow our company brand identity across many different mediums. His understanding of process and structure has also helped us implement many new initiatives ranging from marketing, to interior design, to how we schedule our resources. Lucas provides solutions.
Lucas is the kind of guy everyone wants on their team. The answer is always “Yes, I can make this work.” What I appreciate most about him is that he works within your budget and parameters, but is very honest about strategy and details, always improving the end product with his practiced eye and vast experience. He is a rare bird in that he is a true visionary but has the practical skill to manifest the vision.
Lucas has not only carried out our vision countless times to perfection, but he's helped us with vision when all we knew was that we had a need.
Lucas created a website that is both clean looking and filled with critical information. Visually, it’s striking without being overpowering, and is the best way I’ve found to convey information about my work. Lucas suggests creative ways to help me and my work stand out among the crowd.
Do you have a new system you want to implement?
Does your website need some attention?
Do you just need someone to talk to?
All projects require some degree of customized approach. Give me a little background on the type and scope of project you're interested in embarking on, and I'll get back with you right away.
Why dream about your business?
Other than the obvious answers of minimizing costs or improving employee satisfaction, the answer is your brand. You have a logo, a website and some business cards, so you have a brand, right? Well, sort of.
More than just a logo and a website, a brand is the entire set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn't pay a premium, select your product or spread the word about you, then your brand has little value for that consumer.
In this context, a brand's value then is the sum total of how much extra people will pay for your product, or how often they choose your product over others, plus the expectations, memories, stories and relationships your customer values over all the alternatives. And that is worth investing in.
You want a strong brand, and a brand that has value, so your customers will remember and choose you over the competition, so your customers are willing to pay a premium for the quality you provide, and so they choose to spread the word and grow your brand value on your behalf.
I work with my clients to bring to life the dreams that build their brand, that infuse it with value, and that leverage the quality and consistency of their products and services to create a memorable and successful customer experience.